Network Marketing: Just because anyone and everyone can use network marketing, your product or extra income, it doesn’t follow that they are all likely to do so. Why waste your time attempting to sell network marketing to everyone and facing “no” after “no,” when you can have droves of customers who are looking for exactly what you offer/Network Marketing?
Of course, you should be prepared to respond to every person as if he or she could be a customer. But before launching into a network marketing pitch about your product, learn about your prospect. A chance meeting could lead to someone trying your product for the first time. That person could experience life changing results and start referring others who get involved as network marketing distributors. High earning network marketers are always prepared to promote spontaneously.
The average person exposed to several hundred marketing messages ever day. People block out or ignore most of these messages because the information doesn’t pertain to their immediate problems. However, if an ad or email or a friend speaks to a persons exact situation (like network marketing), the subconscious start to pay attention.
Network marketers earn bigger checks because they target niche customers. A niche can be identified by an activity or community organized around a specific interest. Members tend to feel there’s something special about the group, the topic or their involvement in it. Niche groups are natural networks because members interrelate.
Your experience and interests
When brainstorming niches for your network marketing products, think about topics you can personally connect with. Look for activities you are excited about or have life experiences with. From your involvement with a career, a health challenge, a hobby, or education, you may already know a great deal about a subject. Even a minimal knowledge will expose you to resources from which you can research what you don’t know.
Describing your customer
Income, gender, age, geographic location, hobbies, marital status, education and number of children are all demographic factors that can help you make decisions on who to market network marketing to. The following demographics describe targetable niche audiences.
Gender: women make more than 83% of consumer buying decisions. Women dominate the ranks of network marketing and direct selling. In general, women outrank men in starting business all together according to the SBA. So keep that in mind.
Age: a 2006 yahoo poll reports that a growing number of baby boomers feel they will never be too told to launch a business. In fact the fastest growing age group in direct selling is the 65-year old and up crowd, reports the direct selling association. At the other end of the spectrum, more college students are considering starting their own business, says the wall street journal. The interest has prompted hundreds of collages and universities to offer courses for aspiring entrepreneurs and to help students start their own business before graduation. Why not Network Marketing?
Geography: target people by where they live;
- Western states in the US has had the highest self-employment rates, 1.8% higher than the national average according to the SBA.
- 61 inner cities experienced faster small business job growth than their surrounding metropolitan areas from 1995-2002
- From 1985 to 2000, about 55% of US sole proprietorships were concentrated in the ten most populous states. Among these ten, Florida was the most nurturing state for sole proprietorship business growth, followed by New York and North Carolina
Seasons and special occasions:Time your marketing to coincide with special occasions. Gift buying peaks in the months leading up to the end of the year holidays. Buyers start looking or unique gift ideas as early as September.
Special days like mothers day are an ideal time to promote specific product offers. According to a survey by constant contact, small business owners report that mother’s day generates stranger sales than valentines day, Easter, fathers day, and forth of July.